A long hot summer

September 24, 2011 - Leave a Response

After graduation, I decided to move to Chicago.  I set up several interviews and decided to just go and try my luck out here.

I went on a few interviews and had no luck.  I applied to every job I could find on linked in (that matched my skill set).  When nothing came of that I decided to log onto Advertising Red Books and look up every advertising/marketing/communications/PR agency in Chicago. After looking through this LONG list…I made a list of about 25 small to mid-sized agencies I would love to work for.  I began reaching out to each of these agencies introducing myself and asking if they are looking for anyone at this moment.

I didn’t here back until anyone until July…

So in the mean time….I spent my summer up at my boyfriends lake house. I spent my days running in the woods and around the lake, out on the boat, attempting to learn how to wakeboard, reading really great books, and meeting a lot of Jack’s extended family.

[sunset at the lake house]

In July I heard from a small family run advertising agency – that specializes in the pet industry. They decided to bring me on part-time to manage their clients social media.  I absolutely loved it!   I mean what’s not to love?

  • I got start my career in advertising
  • Create social media plans
  • Find content – which usually meant surfing the web & youtube for adorable photo’s/video of cats and dogs!  It was great!

 

Then at the end of August I got a call from my friend Zach, who told me his company was hiring part-time.  So I went in for my interview and training and was able to work about 20 hours a week at night.  It was a really great opportunity for me.  I worked at nights as a community manager and it really has taught me a lot.

 

Now…onto the best news yet! Remember how I said I contacted those ad agencies using Red Books?  I heard back from one (that I REALLY liked) in September.  They had me come in for a few interviews and decided to hire me full-time as their Account Management & Social Media Intern.  Although I wasn’t thrilled about being an “intern” I accepted the offer and began working full-time (in addition to still working nights and weekends as a community manager.)

 

All in all it has finally come together…I’ll admit I was worried for a while!  I started to think no matter what I did, how many times I tweaked my resume, or cover letters I sent out, or networking I did…I wouldn’t find that great opportunity.  Finally, after a long, nerve wrecking, summer I have found it.

Now that everything has all fallen into place I feel great!  I am really glad I moved to Chicago…(although I do miss my family and friends on the east coast).  It’s been a great experience and it just really makes me think that everything happens for a reason…I decided to move to Chicago on a whim and it has turned out to be amazing.

 

 

What is “digital darwinism”? How to survive…

July 6, 2011 - Leave a Response

I am currently reading “Six Pixels of Separation” by Mitch Joel. The book was written for entrepreneurs to help them leverage social media but has some great insights to blogging and building a community.

One of the chapters is called “Digital Darwinism”, Digital Darwinism refers to the new rise of digital channels companies, brands, marketers, and advertisers are using to reach their audience. The “Darwinism” effect is taking place in this competitive environment as certain companies excel in these channels. They connect better, they have more followers, they are trusted, they engage with the listeners. You can clearly see who the leaders are…you can tell who blogs just to have a blog…and who blogs out of passion. Just like you can tell what is a sincere post and what is forced.

As corporate America sees the need for social media marketing rising companies are starting to create blogs, twitter accounts, Facebook pages etc. Although they are very late to the game…some are also being seen as insincere and not keeping up with their practices. Digital Darwinism is Mitch Joel’s prediction for the future of these companies who are not embracing social media and/or being insincere. He suspects that these companies will not survive and get eaten up by the bigger companies who have embraced social media long before it was seen as a marketing necessity.

I really liked this idea because I whole-heartedly agree with what Mr. Joel had to say and I believe it will become evident in the next few years (if it even takes that long!). We are starting to see it happen with advertising agencies now…what started off as a specialty (digital advertising) has become the norm. I belief that Digital Darwinism will follow this same path and companies that don’t take advantage of these social media tools will not survive.

graduating ginger…

May 18, 2011 - Leave a Response

So…my last “final” is today at 2…(“final” because I’ve already done it and submitted it.)

After this…I will never have to go to class, write an assignment, do homework, or take a test again!  It’s bittersweet …definitely not as exciting as I imagined.

I can still remember the feeling I had when my parents dropped me off at Saint Joseph’s University 4 years ago…it is amazing to think how fast the time has gone by!!

I have had the pleasure of LOVING my “random match” freshman roommate, Maggie. At first Maggie seemed like the complete opposite of me…but over the years we have grown extremely close! This is the first day we met….we had spent all day setting up our dorm room and were very proud of our favorite duck rug!

Maggie and I ended up living together ALL 4 years…over the past few weeks we had A LOT of talks about…graduating, jobs, growing up, being scared, how fast it all went by, and how much we will miss living together…it is SO sad to think that the person you have been living with…sharing all of your  laughs, your cries, your secrets, your dreams, and your worries with…someone that you have formed this incredible bond with….you may not see them…ever again…

 

 

I tried not to think about it and smile during graduation day…but it really has been heartbreaking to think about.

I know that Maggie is a friend for life and we will remain friends but I have to say…it is WEIRD not talking to her everyday…and if you’re reading this Maggie…I love you and miss you!!!  Hopefully we can arrange a visit soon!! ❤

Wow this entry came out a lot sadder than I imagined….

 

 

 

 

 

 

 

 

 

 

 

 

Social Media Stress Disorder….haha

May 6, 2011 - Leave a Response

Haha I saw this on Twitter!  It’s an article from Social Media Today that mocks the Social Media OBSESSED…I found it funny because…well I have the “SYMPTOMS” yikes!

“In a recent issue of Psychology Tomorrow Afternoon, Dr. Tweety McTweeterson, explains, “It starts out innocently enough.  A person gets a Facebook account and reconnects with a few friends from college.  They enjoy the daily updates, but soon find that they need more.  Facebook is a gateway social media tool.  When Facebook no longer feeds their social media buzz, they turn to Twitter (the crack of social media).  At first, it is confusing, but soon they have 40 or 50 followers and are getting to know their new friends.  After a few months, they find themselves spending more and more time on Twitter, until one day they discover TweetDeck.  It is all downhill from there.  The addict is tweeting at all hours, often carrying on three or four conversations at once.  They are hooked.”

Warning signs:

  1. Do you check your twitter stream the moment you wake, worried you might have missed something?
  2. Does it hurt your feelings when friends and family look at you with a combination of pity and concern, when you excitedly told them you now had 1,000 followers?
  3. Have you retweeted a celebrity tweet with delusions that they give a damn?

If any of these sound familiar, you may be vulnerable to SMSD.  The attacks can be brutal, leading to feelings of nerdiness with light bouts of geekiness.  Under no circumstance should you try to talk about it with your family or friends, as you will be mocked, making the situation worse. “

Portfolio

May 4, 2011 - Leave a Response

It’s that time of year again!  I am fixing up my portfolio for my Communications class, I haven’t done much to it since last semester.  I added a few things to the experience section, added a new video, and still having trouble uploading my slide show presentations.  Feel free to check it out!

Fake Tweetz

May 4, 2011 - 2 Responses

Originally I was planning on doing the “Beautiful Social” final…however in my procrastination I spent 4 hours online “window shopping”.  I came up with the idea to turn this into my final project.

I came up with the twitter handle “SH0PAH0LIK”, I based on the “girly” side of my personality and just had fun with it.  I tweeted a lot of links to cute clothes for all types of budgets, I also interacted with fashion blogs, and tweeted style/fashion articles.  This is a quick snap shot of my twitter:

I tweeted things such as Kleinfeld’s knock-off of Kate Middleton’s wedding dress that will be available this summer.  I also tried to start some conversations such as “summer is almost here- where’s your favorite summer shop spot?” and “What’s your take on maxi skirts- love ’em or hate ’em?”

I wish that I had went with this idea earlier because I would have loved to see what could really happen and how far it could go!  I started this twitter about 24 hours ago…

Last night when I went to bed I only had 11 followers….but I continued to tweet and engage my audience.  For the duration of this endeavor- I’ve tweeted 30 times and have about 30 followers.  This really SHOCKED me – my followers t.r.i.p.l.e.d. over night.  I can’t imagine what would have happened in the long run!

I think I may keep up with this twitter…not AS intense…(a.k.a. I won’t tweet EVERY hour) but I think it will be fun to keep up with it a little bit!!  Just to keep the experiment going!  Anyway if you want to check it out – @SH0PAH0LIK

UH OHHH

April 30, 2011 - Leave a Response

WOW, as I was editing my final draft of my TUNE UP PHILLY documentary and applying for jobs….my computer crashed!  I ended up spending all afternoon in the Apple store on Friday waiting for the “geniuses” to replace my hard drive.  When I got my laptop back it looked like brand new!  It was AWESOME!

Except…that I lost everything.

All of my b-roll of Stanford Thompson and Tune Up Philly, all of my resumes and cover letters I have been sending out, all of my documents for policy (thank god I handed everything in 2 weeks ago!), all of my pictures, and all of my music…

Luckily I backed up most of this stuff about a month ago…but unfortunately I did lose a lot of footage in addition to my original working “Tune Up Philly” documentary.  I don’t know what I am going to do about this because I somehow have to fix up my video and submit it by Thursday…time to get creative!

I also mentioned that I lost all of my cover letters which is a BIG deal to me because I am a super organized person…I had folders made up for every single company I applied to – in that folder I had the unique cover letter I wrote, my resume that was tailored to that position, and the date I applied.  I was extremely upset to lose all of that data (my goddd I am such a nerd!).

The job search has been so time-consuming and hearing all these “no’s” back is so hurtful!  I know everyone says you can’t take it personally and to stay positive…but is that really possible in this job market?

a review of the class TEDtalks

April 23, 2011 - Leave a Response

Other the past few weeks our Communications Ethics class has heard a variety of student’s TED talks.  I really enjoyed how diverse the talks were- students discussed everything from polar bears to school politics.

A few of the talks were on similar subjects such as orphans, dogs, and behavioral changes do to the internet.

Alex’s talk on internet meme’s was particularly interesting I like how he used a very personal tone.  SPeaking of personal tones, Kaliope’s talk was AWESOME!  Although she didn’t rehearse her talk it came out great!! She was very personable and had a great topic.

Those were just a few highlights of the talented TED talks at SJU…

Ginger talk

April 3, 2011 - One Response

For my TEDGINGERtalk, I will explain how the rise of social media had changed the way we read and react to the news.

    

Trending now: Brigid Slattery gives a talk about the revolution social media has led to in the “news” industry.  Listen as Brigid explains how this wide-spread uncontrolled forum has changed the way we hear about the news.   The rise of consumer-driven content has gotten rid of the gate keepers; letting you decide what is “newsworthy”.

Inspired ginger…

April 1, 2011 - 2 Responses

I have been so busy this past month…being in Policy while looking for a job is so time and mind consuming! 

Wednesday I got the chance to meet with Stanford Thompson again- this time I got to watch the kids of Tune Up Philly play their instruments.  It was so incredible to see how fast the children could learn something new- for example I saw the 2nd grade violinists who at the beginning of the class could not play the scale backwards – 30 minutes later they could play the scale backwards with ease. 

I have been so inspired working with Stanford Thompson and learning about Tune Up Philly.  The two most amazing things to me about this whole thing is that

  1. These kids picked up their first instrument in October and they play beautifully

2. Stanford Thompson is only 24 years old!

This whole experience has inspired me and as I was driving back through West Philadelphia to get back to school I thought of something I can do.

In one of my classes we began talking about “urban food deserts” which is an urban area where it is hard to find fresh foods.  Instead of supermarkets there is a surplus of fast-food establishments.  In 1996, a British Low Income Project Team defined food deserts as “areas of relative exclusion where people experience physical and economic barriers to accessing healthy foods” (Reising and Hobbiss, 2000). 

I came up with this idea of opening up cooking classes in these “food deserts” to teach people how to cook low-cost healthy meals that they can provide to their family.  I don;t know if anyone has started a program similar to this but I wish I went to culinary school or something of that sort because I think this would be such a great program!  I spoke with my roommate about it because she is in food marketing and I think we may look into it in a few years after we’ve gotten more experience!  We shall see….