Archive for the ‘play’ Category

A long hot summer
September 24, 2011

After graduation, I decided to move to Chicago.  I set up several interviews and decided to just go and try my luck out here.

I went on a few interviews and had no luck.  I applied to every job I could find on linked in (that matched my skill set).  When nothing came of that I decided to log onto Advertising Red Books and look up every advertising/marketing/communications/PR agency in Chicago. After looking through this LONG list…I made a list of about 25 small to mid-sized agencies I would love to work for.  I began reaching out to each of these agencies introducing myself and asking if they are looking for anyone at this moment.

I didn’t here back until anyone until July…

So in the mean time….I spent my summer up at my boyfriends lake house. I spent my days running in the woods and around the lake, out on the boat, attempting to learn how to wakeboard, reading really great books, and meeting a lot of Jack’s extended family.

[sunset at the lake house]

In July I heard from a small family run advertising agency – that specializes in the pet industry. They decided to bring me on part-time to manage their clients social media.  I absolutely loved it!   I mean what’s not to love?

  • I got start my career in advertising
  • Create social media plans
  • Find content – which usually meant surfing the web & youtube for adorable photo’s/video of cats and dogs!  It was great!

 

Then at the end of August I got a call from my friend Zach, who told me his company was hiring part-time.  So I went in for my interview and training and was able to work about 20 hours a week at night.  It was a really great opportunity for me.  I worked at nights as a community manager and it really has taught me a lot.

 

Now…onto the best news yet! Remember how I said I contacted those ad agencies using Red Books?  I heard back from one (that I REALLY liked) in September.  They had me come in for a few interviews and decided to hire me full-time as their Account Management & Social Media Intern.  Although I wasn’t thrilled about being an “intern” I accepted the offer and began working full-time (in addition to still working nights and weekends as a community manager.)

 

All in all it has finally come together…I’ll admit I was worried for a while!  I started to think no matter what I did, how many times I tweaked my resume, or cover letters I sent out, or networking I did…I wouldn’t find that great opportunity.  Finally, after a long, nerve wrecking, summer I have found it.

Now that everything has all fallen into place I feel great!  I am really glad I moved to Chicago…(although I do miss my family and friends on the east coast).  It’s been a great experience and it just really makes me think that everything happens for a reason…I decided to move to Chicago on a whim and it has turned out to be amazing.

 

 

What is “digital darwinism”? How to survive…
July 6, 2011

I am currently reading “Six Pixels of Separation” by Mitch Joel. The book was written for entrepreneurs to help them leverage social media but has some great insights to blogging and building a community.

One of the chapters is called “Digital Darwinism”, Digital Darwinism refers to the new rise of digital channels companies, brands, marketers, and advertisers are using to reach their audience. The “Darwinism” effect is taking place in this competitive environment as certain companies excel in these channels. They connect better, they have more followers, they are trusted, they engage with the listeners. You can clearly see who the leaders are…you can tell who blogs just to have a blog…and who blogs out of passion. Just like you can tell what is a sincere post and what is forced.

As corporate America sees the need for social media marketing rising companies are starting to create blogs, twitter accounts, Facebook pages etc. Although they are very late to the game…some are also being seen as insincere and not keeping up with their practices. Digital Darwinism is Mitch Joel’s prediction for the future of these companies who are not embracing social media and/or being insincere. He suspects that these companies will not survive and get eaten up by the bigger companies who have embraced social media long before it was seen as a marketing necessity.

I really liked this idea because I whole-heartedly agree with what Mr. Joel had to say and I believe it will become evident in the next few years (if it even takes that long!). We are starting to see it happen with advertising agencies now…what started off as a specialty (digital advertising) has become the norm. I belief that Digital Darwinism will follow this same path and companies that don’t take advantage of these social media tools will not survive.

graduating ginger…
May 18, 2011

So…my last “final” is today at 2…(“final” because I’ve already done it and submitted it.)

After this…I will never have to go to class, write an assignment, do homework, or take a test again!  It’s bittersweet …definitely not as exciting as I imagined.

I can still remember the feeling I had when my parents dropped me off at Saint Joseph’s University 4 years ago…it is amazing to think how fast the time has gone by!!

I have had the pleasure of LOVING my “random match” freshman roommate, Maggie. At first Maggie seemed like the complete opposite of me…but over the years we have grown extremely close! This is the first day we met….we had spent all day setting up our dorm room and were very proud of our favorite duck rug!

Maggie and I ended up living together ALL 4 years…over the past few weeks we had A LOT of talks about…graduating, jobs, growing up, being scared, how fast it all went by, and how much we will miss living together…it is SO sad to think that the person you have been living with…sharing all of your  laughs, your cries, your secrets, your dreams, and your worries with…someone that you have formed this incredible bond with….you may not see them…ever again…

 

 

I tried not to think about it and smile during graduation day…but it really has been heartbreaking to think about.

I know that Maggie is a friend for life and we will remain friends but I have to say…it is WEIRD not talking to her everyday…and if you’re reading this Maggie…I love you and miss you!!!  Hopefully we can arrange a visit soon!! ❤

Wow this entry came out a lot sadder than I imagined….

 

 

 

 

 

 

 

 

 

 

 

 

Portfolio
May 4, 2011

It’s that time of year again!  I am fixing up my portfolio for my Communications class, I haven’t done much to it since last semester.  I added a few things to the experience section, added a new video, and still having trouble uploading my slide show presentations.  Feel free to check it out!

UH OHHH
April 30, 2011

WOW, as I was editing my final draft of my TUNE UP PHILLY documentary and applying for jobs….my computer crashed!  I ended up spending all afternoon in the Apple store on Friday waiting for the “geniuses” to replace my hard drive.  When I got my laptop back it looked like brand new!  It was AWESOME!

Except…that I lost everything.

All of my b-roll of Stanford Thompson and Tune Up Philly, all of my resumes and cover letters I have been sending out, all of my documents for policy (thank god I handed everything in 2 weeks ago!), all of my pictures, and all of my music…

Luckily I backed up most of this stuff about a month ago…but unfortunately I did lose a lot of footage in addition to my original working “Tune Up Philly” documentary.  I don’t know what I am going to do about this because I somehow have to fix up my video and submit it by Thursday…time to get creative!

I also mentioned that I lost all of my cover letters which is a BIG deal to me because I am a super organized person…I had folders made up for every single company I applied to – in that folder I had the unique cover letter I wrote, my resume that was tailored to that position, and the date I applied.  I was extremely upset to lose all of that data (my goddd I am such a nerd!).

The job search has been so time-consuming and hearing all these “no’s” back is so hurtful!  I know everyone says you can’t take it personally and to stay positive…but is that really possible in this job market?

Inspired ginger…
April 1, 2011

I have been so busy this past month…being in Policy while looking for a job is so time and mind consuming! 

Wednesday I got the chance to meet with Stanford Thompson again- this time I got to watch the kids of Tune Up Philly play their instruments.  It was so incredible to see how fast the children could learn something new- for example I saw the 2nd grade violinists who at the beginning of the class could not play the scale backwards – 30 minutes later they could play the scale backwards with ease. 

I have been so inspired working with Stanford Thompson and learning about Tune Up Philly.  The two most amazing things to me about this whole thing is that

  1. These kids picked up their first instrument in October and they play beautifully

2. Stanford Thompson is only 24 years old!

This whole experience has inspired me and as I was driving back through West Philadelphia to get back to school I thought of something I can do.

In one of my classes we began talking about “urban food deserts” which is an urban area where it is hard to find fresh foods.  Instead of supermarkets there is a surplus of fast-food establishments.  In 1996, a British Low Income Project Team defined food deserts as “areas of relative exclusion where people experience physical and economic barriers to accessing healthy foods” (Reising and Hobbiss, 2000). 

I came up with this idea of opening up cooking classes in these “food deserts” to teach people how to cook low-cost healthy meals that they can provide to their family.  I don;t know if anyone has started a program similar to this but I wish I went to culinary school or something of that sort because I think this would be such a great program!  I spoke with my roommate about it because she is in food marketing and I think we may look into it in a few years after we’ve gotten more experience!  We shall see….

Re-draft! Already??!?
March 17, 2011

Okay so I already re-drafted this rough draft…I took out the “philly” intro and changed the music during the interview.  It was a classical violin which sounded too sad, almost mockingly sad.  Now it’s a more soothing and calm classical mix.  The quality of the video was compromised and some of the transitions were thrown off when it was uploaded to YouTube so don’t hold that against me!

What am I doing…
February 17, 2011

We are in a world where media is literally at our fingertips 24/7.  As I am writing this I am sitting on my couch on my laptop, while the TV is on in the background, and texting my friends from my blackberry.  In the words of my mother, “our generation is always ON”.  I have always been a multi-tasker and these increases in technology have allowed almost everyone to become a muli-tasker.

COMPUTER

facebook
wordpress
twitter
hautelook
gmail
ideeli
youtube

PHONE

gmail
yahoo mail
twitter
facebook
associated press

TV

 Pretty Little Liars, Gossip Girl, Law & Order, Traffic Light, Westminster Dog Show, Modern Family

This look into my media consumption showed me not only the consumption patterns but the vast amount of time that I spend on these sites, devices, shows.  Going back to what my mom said, I am “always on” I am always on the computer while checking my phone, or looking online while watching TV, and most of all…doing all three.  I’ve caught myself several times doing all three throughout the week.

One of the companies I have been looking at in my job search is Carat.  Carat is a market-leader in communications specializing in digital media.  Carat produced the chart above which illustrates media consumption based on the average hours per week further broken down by the medium used.

From this observation I also learned about my consumption habits.  I always pride myself on not being “girly” I like to watch comedy shows…not Real Housewives of Orange County…or anything on E! for that matter.  But looking at my media consumption pattern I saw that all I did was check my mail and look at online shopping sites and I watched THE GIRLIEST shows!  I thought this was a very interesting observation!

ATTN: Young Professionals
February 14, 2011

The Philly Ad Club is hosting a networking night for young professionals…don’t be fooled by the happy hour context of this event.  Remember to be professional!

Use this event to network and socialize with young professionals in the Marketing, Communications, and Advertising field!  RSVP at http://www.phillyadclub.com/philly-ad-club-young-professionals-happy-hour.html

Unethical Superbowl ads?
February 8, 2011

 

The CEO of Groupon, Andrew Mason, was blown away by the how his new ad campaign was taken by viewers during the Superbowl this past weekend. The 30 second spot featuring actor, Timothy Hutton, started off with a somber tone addressing the hardships of the dying culture of Tibet. The tone suddenly changes as Timothy says, “but they still whip up an amazing fish curry. And since 200 of us bought on Groupon.com, we’re getting $30 worth of Tibetan food for just $15.”

As a naive consumer, I was shocked just like the rest of America.  It was not until after Groupon came out to defend their commercials that I understood their actions.  With further reading I found that Groupon is rooted in helping activists raise money for worthy causes…one of these causes being The Tibet Fund, as well as Greenpeace and The Rainforest Action Network (RAN).  

Groupon launched its donations page around 1pm on Sunday rallying for these 3 causes and promises to match each donation.  a Groupon spokesperson, “It has always been the foundation of the campaign. A  spokesperson for Groupon was quoted saying, “We would never have run the ads without these organizations’ support and a way for our subscribers to contribute to their causes.”

Here are the other two commercials aired during the superbowl…what do you think?  Ethical?

Cuba Gooding Jr. “Whale Watch”

Elizabeth Hurley “Rainforest”