Laughing ginger!

March 25, 2011 - Leave a Response

I have always been the type that is easily amused…but these commercials I have seen lately have literally made me laugh hysterically! LAUGH ON!

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Re-draft! Already??!?

March 17, 2011 - 2 Responses

Okay so I already re-drafted this rough draft…I took out the “philly” intro and changed the music during the interview.  It was a classical violin which sounded too sad, almost mockingly sad.  Now it’s a more soothing and calm classical mix.  The quality of the video was compromised and some of the transitions were thrown off when it was uploaded to YouTube so don’t hold that against me!

Tune Up Philly

March 15, 2011 - Leave a Response

I interviewed Stanford Thompson, founder of Tune Up Philly, a week ago. It was such a wonderful interview, he had such a great point of view and I am so inspired by what he is doing.

Stanford Thompson is the founder of Tune Up Philly believes that music can help children “acquire valuable tools for cooperative learning, teamwork, academic success and self-esteem”. In my interview Stanford and I discussed what inspired Tune Up Philly, El Sistema. El Sistema is Venezuela’s youth orchestra which is a federally funded government program that allows children of all ages to practice their instruments of choice in hopes to teach children responsibility, self-esteem, and build character.

I had an hour of footage and compiled it down to a few minutes. I included all o my favorite quotes but I’M not sure how I feel about the music and the flow if the short. I need to add some footage and b-roll of students and things of that nature but hopefully it will all turn out well after my next visit to the school.

Anyway…I hope you weren’t turned away by my blah description…here is my ROUGH DRAFT

What am I doing…

February 17, 2011 - 3 Responses

We are in a world where media is literally at our fingertips 24/7.  As I am writing this I am sitting on my couch on my laptop, while the TV is on in the background, and texting my friends from my blackberry.  In the words of my mother, “our generation is always ON”.  I have always been a multi-tasker and these increases in technology have allowed almost everyone to become a muli-tasker.

COMPUTER

facebook
wordpress
twitter
hautelook
gmail
ideeli
youtube

PHONE

gmail
yahoo mail
twitter
facebook
associated press

TV

 Pretty Little Liars, Gossip Girl, Law & Order, Traffic Light, Westminster Dog Show, Modern Family

This look into my media consumption showed me not only the consumption patterns but the vast amount of time that I spend on these sites, devices, shows.  Going back to what my mom said, I am “always on” I am always on the computer while checking my phone, or looking online while watching TV, and most of all…doing all three.  I’ve caught myself several times doing all three throughout the week.

One of the companies I have been looking at in my job search is Carat.  Carat is a market-leader in communications specializing in digital media.  Carat produced the chart above which illustrates media consumption based on the average hours per week further broken down by the medium used.

From this observation I also learned about my consumption habits.  I always pride myself on not being “girly” I like to watch comedy shows…not Real Housewives of Orange County…or anything on E! for that matter.  But looking at my media consumption pattern I saw that all I did was check my mail and look at online shopping sites and I watched THE GIRLIEST shows!  I thought this was a very interesting observation!

ATTN: Young Professionals

February 14, 2011 - Leave a Response

The Philly Ad Club is hosting a networking night for young professionals…don’t be fooled by the happy hour context of this event.  Remember to be professional!

Use this event to network and socialize with young professionals in the Marketing, Communications, and Advertising field!  RSVP at http://www.phillyadclub.com/philly-ad-club-young-professionals-happy-hour.html

video ideas?

February 11, 2011 - Leave a Response

In my Communications Ethics class we were assigned a project to make a movie about someone who is a making a change. I am totally stuck for ideas…I can’t even think of where to start…

In my Philosophy class we watched a piece on 60 minutes about a young composer who is starting afterschool programs in LA (and other cities) where children learn how to play classical music. Through this program kids are taught responsibility (caring for their instrument), self-dicipline (practicing outside of class), etc. It is such a great idea but I don’t know if thats teh direction I want to go in…

Any thoughts or suggestions?

Unethical Superbowl ads?

February 8, 2011 - 3 Responses

 

The CEO of Groupon, Andrew Mason, was blown away by the how his new ad campaign was taken by viewers during the Superbowl this past weekend. The 30 second spot featuring actor, Timothy Hutton, started off with a somber tone addressing the hardships of the dying culture of Tibet. The tone suddenly changes as Timothy says, “but they still whip up an amazing fish curry. And since 200 of us bought on Groupon.com, we’re getting $30 worth of Tibetan food for just $15.”

As a naive consumer, I was shocked just like the rest of America.  It was not until after Groupon came out to defend their commercials that I understood their actions.  With further reading I found that Groupon is rooted in helping activists raise money for worthy causes…one of these causes being The Tibet Fund, as well as Greenpeace and The Rainforest Action Network (RAN).  

Groupon launched its donations page around 1pm on Sunday rallying for these 3 causes and promises to match each donation.  a Groupon spokesperson, “It has always been the foundation of the campaign. A  spokesperson for Groupon was quoted saying, “We would never have run the ads without these organizations’ support and a way for our subscribers to contribute to their causes.”

Here are the other two commercials aired during the superbowl…what do you think?  Ethical?

Cuba Gooding Jr. “Whale Watch”

Elizabeth Hurley “Rainforest”

Stop getting rejected!!!

February 1, 2011 - Leave a Response

Today I came across an article explaining why press releases often get rejected by online distributors.  This sparked an interest of mine and I’ve decided to add to that list!

Not newsworthy

This is one of the first fundamental things PR students learn.  If you are a professional and you are struggling to make your content newsworthy…then there are some serious issues!

No contact information

This is a big no no!  If your press release is newsworthy, how are people supposed to contact you if there is no contact information?  Always have your contact information on everything you write, send, or submit!

Saving the best for last

Usually this is how we are taught to write but in PR this is one of the worst things you can do.  People do not have time to read through your entire press release, chances are they will skim the first few sentences and if you haven’t impressed them they will move on to the next thing in their inbox.  Make the first 2 or 3 sentences count!

Too long

Now that you’ve got something newsworthy to say I’m sure you want to say it all.  DON’T.  Keep it to the point, if your contacts are interested they will contact you for more information.

Spelling/syntax errors

As a young professional trying to make a name for yourself the worst thing you could do is submit something with grammatical errors! 

Try and keep those things in mind next time you are writing a press release!

Here’s a link to a page one of my professors suggested, it tells you step-by-step how to properly construct a press release along with some do’s and don’ts.

Good luck!



ginger is exploring global ethics….

January 30, 2011 - Leave a Response

Although it is not the most reliable source, Wikipedia reports “global ethics” in the words of Dr. Hans Küng as…

“an interfaith declaration, which draws on many of the world’s religious and spiritual traditions, the declaration identifies four essential affirmations as shared principles essential to a global ethic.

  1. Commitment to a culture of non-violence and respect for life
  2. Commitment to a culture of solidarity and a just economic order
  3. Commitment to a culture of tolerance and a life of truthfulness
  4. Commitment to a culture of equal rights and partnership between men and women

This Declaration established a common ground for people of faith to agree and to cooperate for the good of all.”

 

Gordon Brown discussed the idea of how we can use social media to address certain global ethics.  Brown brought up the notion that we can use the widely available communication platforms to help the world during crisis in real-time.  This was evident in the Haiti incident, when the earthquake hit Haiti earlier this year the various forms of instant communication were more evident than ever.   Concerned citizens were urged to text in to donate money to relief efforts in Haiti.

 

I know that we could use these forms of instant communication to better the world.  This interconnected-ness gives way to an extreme form of globalization and we can use this to leverage our resources to help the greater good.

how this ginger spent winter break

January 12, 2011 - Leave a Response

This break has been insanely busy! I finished out the semester with some decent grades…A-, A-, B+, B+, and a C. I was upset with the C especially because it was in a GER theology class.
After finals I came home and worked almost every single day at PJ Finnegan’s. Its good though because I got to make back a lot of the money I spent on christmas shopping!
I was only home for about 10 days which was a bummer because I did not get a chance to see my friends. Plus we had a blizzard the day after christmas and everyone was stranded at home for 2 days!
I flew out to Chicago on Dec 30th in order to spend my first new years eve with my boyfriend Jack.

Although we have been dating for over a year and a half…I have not met very many of his friends because he is from Chicago and we go to school in Philadelphia. So this New Years I met a lot of his friends which was really fun! We spent the beginning of the night in a part of the city called Wrigleyville because it is centered around Wrigley stadium home of the Chicago Cubs! As the night progressed we walked down the block to a few bars which was fun because it was also my first New Years since I turned 21!
At the bar I met up with one of Jacks friends, Robyn. We started talking and she told me that she works for one of the biggest online marketing firms, iprospect. Long story short she invited me to come visit her office and meet some of her co-workers, specifically the head or HR.
On Monday I visited Robyn at her office on Michigan Ave. It was the coolest office I’ve ever been too! She told me that iprospect is striving to become “one of the best companies to work for” so everything in the office was geared toward the employees. The head of human resources told me to keep in touch and to definitely reach out to her in march and pass along my resume. I am so excited to see how this turns out!

After my Chicago adventure, Jack and I went up to his vacation home in northern Wisconsin.  It was so cold there!  I took these pictures of the scenery, it was so serene!  We went skiing, I snowboard which was so much fun because I haven’t gone snowboarding in 2 years!  But my favorite part of the trip was right before we left, we took a walk on the lake because it was frozen!  It was a lot of fun we had a snowball fight.

 

 

 

I saw this coaster at a bar we went to when we watched the Bears game.  I found it hilarious it’s like that Kesha song “Your Love Is My Drug”.