A long hot summer
September 24, 2011

After graduation, I decided to move to Chicago.  I set up several interviews and decided to just go and try my luck out here.

I went on a few interviews and had no luck.  I applied to every job I could find on linked in (that matched my skill set).  When nothing came of that I decided to log onto Advertising Red Books and look up every advertising/marketing/communications/PR agency in Chicago. After looking through this LONG list…I made a list of about 25 small to mid-sized agencies I would love to work for.  I began reaching out to each of these agencies introducing myself and asking if they are looking for anyone at this moment.

I didn’t here back until anyone until July…

So in the mean time….I spent my summer up at my boyfriends lake house. I spent my days running in the woods and around the lake, out on the boat, attempting to learn how to wakeboard, reading really great books, and meeting a lot of Jack’s extended family.

[sunset at the lake house]

In July I heard from a small family run advertising agency – that specializes in the pet industry. They decided to bring me on part-time to manage their clients social media.  I absolutely loved it!   I mean what’s not to love?

  • I got start my career in advertising
  • Create social media plans
  • Find content – which usually meant surfing the web & youtube for adorable photo’s/video of cats and dogs!  It was great!

 

Then at the end of August I got a call from my friend Zach, who told me his company was hiring part-time.  So I went in for my interview and training and was able to work about 20 hours a week at night.  It was a really great opportunity for me.  I worked at nights as a community manager and it really has taught me a lot.

 

Now…onto the best news yet! Remember how I said I contacted those ad agencies using Red Books?  I heard back from one (that I REALLY liked) in September.  They had me come in for a few interviews and decided to hire me full-time as their Account Management & Social Media Intern.  Although I wasn’t thrilled about being an “intern” I accepted the offer and began working full-time (in addition to still working nights and weekends as a community manager.)

 

All in all it has finally come together…I’ll admit I was worried for a while!  I started to think no matter what I did, how many times I tweaked my resume, or cover letters I sent out, or networking I did…I wouldn’t find that great opportunity.  Finally, after a long, nerve wrecking, summer I have found it.

Now that everything has all fallen into place I feel great!  I am really glad I moved to Chicago…(although I do miss my family and friends on the east coast).  It’s been a great experience and it just really makes me think that everything happens for a reason…I decided to move to Chicago on a whim and it has turned out to be amazing.

 

 

Laughing ginger!
March 25, 2011

I have always been the type that is easily amused…but these commercials I have seen lately have literally made me laugh hysterically! LAUGH ON!

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ATTN: Young Professionals
February 14, 2011

The Philly Ad Club is hosting a networking night for young professionals…don’t be fooled by the happy hour context of this event.  Remember to be professional!

Use this event to network and socialize with young professionals in the Marketing, Communications, and Advertising field!  RSVP at http://www.phillyadclub.com/philly-ad-club-young-professionals-happy-hour.html

Unethical Superbowl ads?
February 8, 2011

 

The CEO of Groupon, Andrew Mason, was blown away by the how his new ad campaign was taken by viewers during the Superbowl this past weekend. The 30 second spot featuring actor, Timothy Hutton, started off with a somber tone addressing the hardships of the dying culture of Tibet. The tone suddenly changes as Timothy says, “but they still whip up an amazing fish curry. And since 200 of us bought on Groupon.com, we’re getting $30 worth of Tibetan food for just $15.”

As a naive consumer, I was shocked just like the rest of America.  It was not until after Groupon came out to defend their commercials that I understood their actions.  With further reading I found that Groupon is rooted in helping activists raise money for worthy causes…one of these causes being The Tibet Fund, as well as Greenpeace and The Rainforest Action Network (RAN).  

Groupon launched its donations page around 1pm on Sunday rallying for these 3 causes and promises to match each donation.  a Groupon spokesperson, “It has always been the foundation of the campaign. A  spokesperson for Groupon was quoted saying, “We would never have run the ads without these organizations’ support and a way for our subscribers to contribute to their causes.”

Here are the other two commercials aired during the superbowl…what do you think?  Ethical?

Cuba Gooding Jr. “Whale Watch”

Elizabeth Hurley “Rainforest”