A long hot summer
September 24, 2011

After graduation, I decided to move to Chicago.  I set up several interviews and decided to just go and try my luck out here.

I went on a few interviews and had no luck.  I applied to every job I could find on linked in (that matched my skill set).  When nothing came of that I decided to log onto Advertising Red Books and look up every advertising/marketing/communications/PR agency in Chicago. After looking through this LONG list…I made a list of about 25 small to mid-sized agencies I would love to work for.  I began reaching out to each of these agencies introducing myself and asking if they are looking for anyone at this moment.

I didn’t here back until anyone until July…

So in the mean time….I spent my summer up at my boyfriends lake house. I spent my days running in the woods and around the lake, out on the boat, attempting to learn how to wakeboard, reading really great books, and meeting a lot of Jack’s extended family.

[sunset at the lake house]

In July I heard from a small family run advertising agency – that specializes in the pet industry. They decided to bring me on part-time to manage their clients social media.  I absolutely loved it!   I mean what’s not to love?

  • I got start my career in advertising
  • Create social media plans
  • Find content – which usually meant surfing the web & youtube for adorable photo’s/video of cats and dogs!  It was great!

 

Then at the end of August I got a call from my friend Zach, who told me his company was hiring part-time.  So I went in for my interview and training and was able to work about 20 hours a week at night.  It was a really great opportunity for me.  I worked at nights as a community manager and it really has taught me a lot.

 

Now…onto the best news yet! Remember how I said I contacted those ad agencies using Red Books?  I heard back from one (that I REALLY liked) in September.  They had me come in for a few interviews and decided to hire me full-time as their Account Management & Social Media Intern.  Although I wasn’t thrilled about being an “intern” I accepted the offer and began working full-time (in addition to still working nights and weekends as a community manager.)

 

All in all it has finally come together…I’ll admit I was worried for a while!  I started to think no matter what I did, how many times I tweaked my resume, or cover letters I sent out, or networking I did…I wouldn’t find that great opportunity.  Finally, after a long, nerve wrecking, summer I have found it.

Now that everything has all fallen into place I feel great!  I am really glad I moved to Chicago…(although I do miss my family and friends on the east coast).  It’s been a great experience and it just really makes me think that everything happens for a reason…I decided to move to Chicago on a whim and it has turned out to be amazing.

 

 

Social Media Stress Disorder….haha
May 6, 2011

Haha I saw this on Twitter!  It’s an article from Social Media Today that mocks the Social Media OBSESSED…I found it funny because…well I have the “SYMPTOMS” yikes!

“In a recent issue of Psychology Tomorrow Afternoon, Dr. Tweety McTweeterson, explains, “It starts out innocently enough.  A person gets a Facebook account and reconnects with a few friends from college.  They enjoy the daily updates, but soon find that they need more.  Facebook is a gateway social media tool.  When Facebook no longer feeds their social media buzz, they turn to Twitter (the crack of social media).  At first, it is confusing, but soon they have 40 or 50 followers and are getting to know their new friends.  After a few months, they find themselves spending more and more time on Twitter, until one day they discover TweetDeck.  It is all downhill from there.  The addict is tweeting at all hours, often carrying on three or four conversations at once.  They are hooked.”

Warning signs:

  1. Do you check your twitter stream the moment you wake, worried you might have missed something?
  2. Does it hurt your feelings when friends and family look at you with a combination of pity and concern, when you excitedly told them you now had 1,000 followers?
  3. Have you retweeted a celebrity tweet with delusions that they give a damn?

If any of these sound familiar, you may be vulnerable to SMSD.  The attacks can be brutal, leading to feelings of nerdiness with light bouts of geekiness.  Under no circumstance should you try to talk about it with your family or friends, as you will be mocked, making the situation worse. “

Ginger talk
April 3, 2011

For my TEDGINGERtalk, I will explain how the rise of social media had changed the way we read and react to the news.

    

Trending now: Brigid Slattery gives a talk about the revolution social media has led to in the “news” industry.  Listen as Brigid explains how this wide-spread uncontrolled forum has changed the way we hear about the news.   The rise of consumer-driven content has gotten rid of the gate keepers; letting you decide what is “newsworthy”.

Unethical Superbowl ads?
February 8, 2011

 

The CEO of Groupon, Andrew Mason, was blown away by the how his new ad campaign was taken by viewers during the Superbowl this past weekend. The 30 second spot featuring actor, Timothy Hutton, started off with a somber tone addressing the hardships of the dying culture of Tibet. The tone suddenly changes as Timothy says, “but they still whip up an amazing fish curry. And since 200 of us bought on Groupon.com, we’re getting $30 worth of Tibetan food for just $15.”

As a naive consumer, I was shocked just like the rest of America.  It was not until after Groupon came out to defend their commercials that I understood their actions.  With further reading I found that Groupon is rooted in helping activists raise money for worthy causes…one of these causes being The Tibet Fund, as well as Greenpeace and The Rainforest Action Network (RAN).  

Groupon launched its donations page around 1pm on Sunday rallying for these 3 causes and promises to match each donation.  a Groupon spokesperson, “It has always been the foundation of the campaign. A  spokesperson for Groupon was quoted saying, “We would never have run the ads without these organizations’ support and a way for our subscribers to contribute to their causes.”

Here are the other two commercials aired during the superbowl…what do you think?  Ethical?

Cuba Gooding Jr. “Whale Watch”

Elizabeth Hurley “Rainforest”

TEDxcomm class
December 10, 2010

The talks that were given in class these past few weeks have been very moving!

I found it cool that almost all of the talks referenced social media, it’s such a huge part of our life now!  I like that each person approached it in a different way.

Like Dave who tied it to companies using social media for marketing purposes. I found this very true and have noticed this myself, as a marketing major, I hate when I see a commercial and at the end it mentions where to find them on facebook/twitter.  I know it’s a popular form of media right now… but sometimes it doesn’t fit the brand.

Steve’s TED talk was so cute! I love the pictures and how he used a “love story” to show how the way we communicate has drastically changed.

Danielle’s talk about people’s facebook statuses was really funny!! I really enjoyed that one!  It’s so true! We don’t realize that what’s on the internet is PERMANENT and people who don’t really know us perceive us in terms of what they see on facebook.  For example, when I went to school I had all of these crazy statuses and pictures of me partying…and when I returned home someone at the restaurant I work in said something to me along the lines of “college has made you a party girl”…and it really made me think about what I do online.  Also, I am “friends” with a lot of my bosses and co-workers so I have stopped using inappropriate language and putting up immature pictures….or maybe I just grew up a little bit…haha

All in all it has been so amazing to hear everyone’s different views on different topics in the communications field.  Good job everyone!