Social Media Stress Disorder….haha
May 6, 2011

Haha I saw this on Twitter!  It’s an article from Social Media Today that mocks the Social Media OBSESSED…I found it funny because…well I have the “SYMPTOMS” yikes!

“In a recent issue of Psychology Tomorrow Afternoon, Dr. Tweety McTweeterson, explains, “It starts out innocently enough.  A person gets a Facebook account and reconnects with a few friends from college.  They enjoy the daily updates, but soon find that they need more.  Facebook is a gateway social media tool.  When Facebook no longer feeds their social media buzz, they turn to Twitter (the crack of social media).  At first, it is confusing, but soon they have 40 or 50 followers and are getting to know their new friends.  After a few months, they find themselves spending more and more time on Twitter, until one day they discover TweetDeck.  It is all downhill from there.  The addict is tweeting at all hours, often carrying on three or four conversations at once.  They are hooked.”

Warning signs:

  1. Do you check your twitter stream the moment you wake, worried you might have missed something?
  2. Does it hurt your feelings when friends and family look at you with a combination of pity and concern, when you excitedly told them you now had 1,000 followers?
  3. Have you retweeted a celebrity tweet with delusions that they give a damn?

If any of these sound familiar, you may be vulnerable to SMSD.  The attacks can be brutal, leading to feelings of nerdiness with light bouts of geekiness.  Under no circumstance should you try to talk about it with your family or friends, as you will be mocked, making the situation worse. “

Portfolio
May 4, 2011

It’s that time of year again!  I am fixing up my portfolio for my Communications class, I haven’t done much to it since last semester.  I added a few things to the experience section, added a new video, and still having trouble uploading my slide show presentations.  Feel free to check it out!

Fake Tweetz
May 4, 2011

Originally I was planning on doing the “Beautiful Social” final…however in my procrastination I spent 4 hours online “window shopping”.  I came up with the idea to turn this into my final project.

I came up with the twitter handle “SH0PAH0LIK”, I based on the “girly” side of my personality and just had fun with it.  I tweeted a lot of links to cute clothes for all types of budgets, I also interacted with fashion blogs, and tweeted style/fashion articles.  This is a quick snap shot of my twitter:

I tweeted things such as Kleinfeld’s knock-off of Kate Middleton’s wedding dress that will be available this summer.  I also tried to start some conversations such as “summer is almost here- where’s your favorite summer shop spot?” and “What’s your take on maxi skirts- love ’em or hate ’em?”

I wish that I had went with this idea earlier because I would have loved to see what could really happen and how far it could go!  I started this twitter about 24 hours ago…

Last night when I went to bed I only had 11 followers….but I continued to tweet and engage my audience.  For the duration of this endeavor- I’ve tweeted 30 times and have about 30 followers.  This really SHOCKED me – my followers t.r.i.p.l.e.d. over night.  I can’t imagine what would have happened in the long run!

I think I may keep up with this twitter…not AS intense…(a.k.a. I won’t tweet EVERY hour) but I think it will be fun to keep up with it a little bit!!  Just to keep the experiment going!  Anyway if you want to check it out – @SH0PAH0LIK

UH OHHH
April 30, 2011

WOW, as I was editing my final draft of my TUNE UP PHILLY documentary and applying for jobs….my computer crashed!  I ended up spending all afternoon in the Apple store on Friday waiting for the “geniuses” to replace my hard drive.  When I got my laptop back it looked like brand new!  It was AWESOME!

Except…that I lost everything.

All of my b-roll of Stanford Thompson and Tune Up Philly, all of my resumes and cover letters I have been sending out, all of my documents for policy (thank god I handed everything in 2 weeks ago!), all of my pictures, and all of my music…

Luckily I backed up most of this stuff about a month ago…but unfortunately I did lose a lot of footage in addition to my original working “Tune Up Philly” documentary.  I don’t know what I am going to do about this because I somehow have to fix up my video and submit it by Thursday…time to get creative!

I also mentioned that I lost all of my cover letters which is a BIG deal to me because I am a super organized person…I had folders made up for every single company I applied to – in that folder I had the unique cover letter I wrote, my resume that was tailored to that position, and the date I applied.  I was extremely upset to lose all of that data (my goddd I am such a nerd!).

The job search has been so time-consuming and hearing all these “no’s” back is so hurtful!  I know everyone says you can’t take it personally and to stay positive…but is that really possible in this job market?

a review of the class TEDtalks
April 23, 2011

Other the past few weeks our Communications Ethics class has heard a variety of student’s TED talks.  I really enjoyed how diverse the talks were- students discussed everything from polar bears to school politics.

A few of the talks were on similar subjects such as orphans, dogs, and behavioral changes do to the internet.

Alex’s talk on internet meme’s was particularly interesting I like how he used a very personal tone.  SPeaking of personal tones, Kaliope’s talk was AWESOME!  Although she didn’t rehearse her talk it came out great!! She was very personable and had a great topic.

Those were just a few highlights of the talented TED talks at SJU…

Ginger talk
April 3, 2011

For my TEDGINGERtalk, I will explain how the rise of social media had changed the way we read and react to the news.

    

Trending now: Brigid Slattery gives a talk about the revolution social media has led to in the “news” industry.  Listen as Brigid explains how this wide-spread uncontrolled forum has changed the way we hear about the news.   The rise of consumer-driven content has gotten rid of the gate keepers; letting you decide what is “newsworthy”.

What am I doing…
February 17, 2011

We are in a world where media is literally at our fingertips 24/7.  As I am writing this I am sitting on my couch on my laptop, while the TV is on in the background, and texting my friends from my blackberry.  In the words of my mother, “our generation is always ON”.  I have always been a multi-tasker and these increases in technology have allowed almost everyone to become a muli-tasker.

COMPUTER

facebook
wordpress
twitter
hautelook
gmail
ideeli
youtube

PHONE

gmail
yahoo mail
twitter
facebook
associated press

TV

 Pretty Little Liars, Gossip Girl, Law & Order, Traffic Light, Westminster Dog Show, Modern Family

This look into my media consumption showed me not only the consumption patterns but the vast amount of time that I spend on these sites, devices, shows.  Going back to what my mom said, I am “always on” I am always on the computer while checking my phone, or looking online while watching TV, and most of all…doing all three.  I’ve caught myself several times doing all three throughout the week.

One of the companies I have been looking at in my job search is Carat.  Carat is a market-leader in communications specializing in digital media.  Carat produced the chart above which illustrates media consumption based on the average hours per week further broken down by the medium used.

From this observation I also learned about my consumption habits.  I always pride myself on not being “girly” I like to watch comedy shows…not Real Housewives of Orange County…or anything on E! for that matter.  But looking at my media consumption pattern I saw that all I did was check my mail and look at online shopping sites and I watched THE GIRLIEST shows!  I thought this was a very interesting observation!

ATTN: Young Professionals
February 14, 2011

The Philly Ad Club is hosting a networking night for young professionals…don’t be fooled by the happy hour context of this event.  Remember to be professional!

Use this event to network and socialize with young professionals in the Marketing, Communications, and Advertising field!  RSVP at http://www.phillyadclub.com/philly-ad-club-young-professionals-happy-hour.html

Unethical Superbowl ads?
February 8, 2011

 

The CEO of Groupon, Andrew Mason, was blown away by the how his new ad campaign was taken by viewers during the Superbowl this past weekend. The 30 second spot featuring actor, Timothy Hutton, started off with a somber tone addressing the hardships of the dying culture of Tibet. The tone suddenly changes as Timothy says, “but they still whip up an amazing fish curry. And since 200 of us bought on Groupon.com, we’re getting $30 worth of Tibetan food for just $15.”

As a naive consumer, I was shocked just like the rest of America.  It was not until after Groupon came out to defend their commercials that I understood their actions.  With further reading I found that Groupon is rooted in helping activists raise money for worthy causes…one of these causes being The Tibet Fund, as well as Greenpeace and The Rainforest Action Network (RAN).  

Groupon launched its donations page around 1pm on Sunday rallying for these 3 causes and promises to match each donation.  a Groupon spokesperson, “It has always been the foundation of the campaign. A  spokesperson for Groupon was quoted saying, “We would never have run the ads without these organizations’ support and a way for our subscribers to contribute to their causes.”

Here are the other two commercials aired during the superbowl…what do you think?  Ethical?

Cuba Gooding Jr. “Whale Watch”

Elizabeth Hurley “Rainforest”