Archive for February, 2011

What am I doing…
February 17, 2011

We are in a world where media is literally at our fingertips 24/7.  As I am writing this I am sitting on my couch on my laptop, while the TV is on in the background, and texting my friends from my blackberry.  In the words of my mother, “our generation is always ON”.  I have always been a multi-tasker and these increases in technology have allowed almost everyone to become a muli-tasker.

COMPUTER

facebook
wordpress
twitter
hautelook
gmail
ideeli
youtube

PHONE

gmail
yahoo mail
twitter
facebook
associated press

TV

 Pretty Little Liars, Gossip Girl, Law & Order, Traffic Light, Westminster Dog Show, Modern Family

This look into my media consumption showed me not only the consumption patterns but the vast amount of time that I spend on these sites, devices, shows.  Going back to what my mom said, I am “always on” I am always on the computer while checking my phone, or looking online while watching TV, and most of all…doing all three.  I’ve caught myself several times doing all three throughout the week.

One of the companies I have been looking at in my job search is Carat.  Carat is a market-leader in communications specializing in digital media.  Carat produced the chart above which illustrates media consumption based on the average hours per week further broken down by the medium used.

From this observation I also learned about my consumption habits.  I always pride myself on not being “girly” I like to watch comedy shows…not Real Housewives of Orange County…or anything on E! for that matter.  But looking at my media consumption pattern I saw that all I did was check my mail and look at online shopping sites and I watched THE GIRLIEST shows!  I thought this was a very interesting observation!

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ATTN: Young Professionals
February 14, 2011

The Philly Ad Club is hosting a networking night for young professionals…don’t be fooled by the happy hour context of this event.  Remember to be professional!

Use this event to network and socialize with young professionals in the Marketing, Communications, and Advertising field!  RSVP at http://www.phillyadclub.com/philly-ad-club-young-professionals-happy-hour.html

video ideas?
February 11, 2011

In my Communications Ethics class we were assigned a project to make a movie about someone who is a making a change. I am totally stuck for ideas…I can’t even think of where to start…

In my Philosophy class we watched a piece on 60 minutes about a young composer who is starting afterschool programs in LA (and other cities) where children learn how to play classical music. Through this program kids are taught responsibility (caring for their instrument), self-dicipline (practicing outside of class), etc. It is such a great idea but I don’t know if thats teh direction I want to go in…

Any thoughts or suggestions?

Unethical Superbowl ads?
February 8, 2011

 

The CEO of Groupon, Andrew Mason, was blown away by the how his new ad campaign was taken by viewers during the Superbowl this past weekend. The 30 second spot featuring actor, Timothy Hutton, started off with a somber tone addressing the hardships of the dying culture of Tibet. The tone suddenly changes as Timothy says, “but they still whip up an amazing fish curry. And since 200 of us bought on Groupon.com, we’re getting $30 worth of Tibetan food for just $15.”

As a naive consumer, I was shocked just like the rest of America.  It was not until after Groupon came out to defend their commercials that I understood their actions.  With further reading I found that Groupon is rooted in helping activists raise money for worthy causes…one of these causes being The Tibet Fund, as well as Greenpeace and The Rainforest Action Network (RAN).  

Groupon launched its donations page around 1pm on Sunday rallying for these 3 causes and promises to match each donation.  a Groupon spokesperson, “It has always been the foundation of the campaign. A  spokesperson for Groupon was quoted saying, “We would never have run the ads without these organizations’ support and a way for our subscribers to contribute to their causes.”

Here are the other two commercials aired during the superbowl…what do you think?  Ethical?

Cuba Gooding Jr. “Whale Watch”

Elizabeth Hurley “Rainforest”

Stop getting rejected!!!
February 1, 2011

Today I came across an article explaining why press releases often get rejected by online distributors.  This sparked an interest of mine and I’ve decided to add to that list!

Not newsworthy

This is one of the first fundamental things PR students learn.  If you are a professional and you are struggling to make your content newsworthy…then there are some serious issues!

No contact information

This is a big no no!  If your press release is newsworthy, how are people supposed to contact you if there is no contact information?  Always have your contact information on everything you write, send, or submit!

Saving the best for last

Usually this is how we are taught to write but in PR this is one of the worst things you can do.  People do not have time to read through your entire press release, chances are they will skim the first few sentences and if you haven’t impressed them they will move on to the next thing in their inbox.  Make the first 2 or 3 sentences count!

Too long

Now that you’ve got something newsworthy to say I’m sure you want to say it all.  DON’T.  Keep it to the point, if your contacts are interested they will contact you for more information.

Spelling/syntax errors

As a young professional trying to make a name for yourself the worst thing you could do is submit something with grammatical errors! 

Try and keep those things in mind next time you are writing a press release!

Here’s a link to a page one of my professors suggested, it tells you step-by-step how to properly construct a press release along with some do’s and don’ts.

Good luck!