Archive for the ‘Uncategorized’ Category

Social Media Stress Disorder….haha
May 6, 2011

Haha I saw this on Twitter!  It’s an article from Social Media Today that mocks the Social Media OBSESSED…I found it funny because…well I have the “SYMPTOMS” yikes!

“In a recent issue of Psychology Tomorrow Afternoon, Dr. Tweety McTweeterson, explains, “It starts out innocently enough.  A person gets a Facebook account and reconnects with a few friends from college.  They enjoy the daily updates, but soon find that they need more.  Facebook is a gateway social media tool.  When Facebook no longer feeds their social media buzz, they turn to Twitter (the crack of social media).  At first, it is confusing, but soon they have 40 or 50 followers and are getting to know their new friends.  After a few months, they find themselves spending more and more time on Twitter, until one day they discover TweetDeck.  It is all downhill from there.  The addict is tweeting at all hours, often carrying on three or four conversations at once.  They are hooked.”

Warning signs:

  1. Do you check your twitter stream the moment you wake, worried you might have missed something?
  2. Does it hurt your feelings when friends and family look at you with a combination of pity and concern, when you excitedly told them you now had 1,000 followers?
  3. Have you retweeted a celebrity tweet with delusions that they give a damn?

If any of these sound familiar, you may be vulnerable to SMSD.  The attacks can be brutal, leading to feelings of nerdiness with light bouts of geekiness.  Under no circumstance should you try to talk about it with your family or friends, as you will be mocked, making the situation worse. “


Laughing ginger!
March 25, 2011

I have always been the type that is easily amused…but these commercials I have seen lately have literally made me laugh hysterically! LAUGH ON!




Tune Up Philly
March 15, 2011

I interviewed Stanford Thompson, founder of Tune Up Philly, a week ago. It was such a wonderful interview, he had such a great point of view and I am so inspired by what he is doing.

Stanford Thompson is the founder of Tune Up Philly believes that music can help children “acquire valuable tools for cooperative learning, teamwork, academic success and self-esteem”. In my interview Stanford and I discussed what inspired Tune Up Philly, El Sistema. El Sistema is Venezuela’s youth orchestra which is a federally funded government program that allows children of all ages to practice their instruments of choice in hopes to teach children responsibility, self-esteem, and build character.

I had an hour of footage and compiled it down to a few minutes. I included all o my favorite quotes but I’M not sure how I feel about the music and the flow if the short. I need to add some footage and b-roll of students and things of that nature but hopefully it will all turn out well after my next visit to the school.

Anyway…I hope you weren’t turned away by my blah description…here is my ROUGH DRAFT

video ideas?
February 11, 2011

In my Communications Ethics class we were assigned a project to make a movie about someone who is a making a change. I am totally stuck for ideas…I can’t even think of where to start…

In my Philosophy class we watched a piece on 60 minutes about a young composer who is starting afterschool programs in LA (and other cities) where children learn how to play classical music. Through this program kids are taught responsibility (caring for their instrument), self-dicipline (practicing outside of class), etc. It is such a great idea but I don’t know if thats teh direction I want to go in…

Any thoughts or suggestions?

ginger job search
December 16, 2010

As a senior, I have been looking at a lot of jobs! I am still trying to figure out exactly what I want to do.  I found a really awesome

company that I would love to work for though! The company is called Razorfish some of its clients are TED, William Sonoma, Mercedes, Coors, Red Bull, The New York Times, and a lot more!!  This is a huge interactive marketing company but I am particularly interested in the Emerging Media and Social Influence Marketing sectors.

I am very lucky to have met the SVP of Razorfish Health here in Philadelphia through one of my classes here at Saint Joseph’s University.  I have been keeping in touch with her through emails and LinkedIn, the other day I sent her this cover letter with my resume.

I have been looking at jobs

  • in Philadelphia because I would love to stay in Philly
  • in New York City, I don’t love the city but it is 20 minutes away from my house in NJ and most of my family lives in the city.
  • in Chicago because that is where my boyfriend is from and he’s looking at a lot of places out there.

For those who do not know, 80% of the job market is hidden, meaning a lot of companies do not advertise certain jobs because they want people to show a genuine interest in the company, or they use head hunters to fill positions.  In my searching I have found that Philadelphia and New York have very few jobs listed for entry-level applicants.  Most of the jobs I found that match my skill/experience level were in Chicago.




Social Media Account Manager: Use social media to push clients campaigns, engage consumers, and start genuine conversation to increase brand loyalty and the spread of word of mouth.  Another important of this job is the ability to identify key influencers in blogs and community discussion boards.

I like this job because on of the key responsibilities is to provide day-to-day supervision and execution of client campaigns including social media channel and community management, content creation, digital public relations, promotions, partnerships, blogger and influencer outreach initiatives, online events, etc.  I like that it offers a wide variety of responsibilities because I love to stay busy and juggle many different projects at a time, which I know I am good at that because of all my restaurant experience.




Digitas—one of the world’s leading digital marketing and media companies—is at the forefront of the new digital age.  Digitas creates brand experiences in digital and direct channels that engage and excite their customers.

Associate Media Planner: This job has 4 main aspects media planning, media buying, implementation, and maintenance.

  • Media Planning- Support team by gathering and organizing information during the Channel/Media Strategy Stage; Contact sales representatives for media kits, rates, and other information which may be needed during the strategy stage, organize sales data into presentation format.
  • Media Buying- Support team by gathering and organizing information during the Media Buying Stage; manage contact list, organize proposal data into a presentation format for clients.
  • Implementation- Assume full responsibility for the execution of the approved Media Buy.  Generate, send, confirm receipt and file insertion orders.  Organize all necessary creative spec data for creative, delivery management and/or production teams; work with peers in other departments on campaign development.  Manage the trafficking and implementation process of creative placements in market and resolve problems with external and internal resources.  Monitor campaign delivery.
  • Maintenance- Manage the campaign’s bill & pay process by opening purchase orders, approving invoices, reconciling payment and resolving all bill & pay problems.  Conduct research and help prepare special reports in response to Client or Account Management requests.  Maintain documentation of all media team’s campaign information (vendor contacts, media kits, presentations, etc.).  Update campaign documents when appropriate.
Manager of Interactive Marketing: Responsible for the preparation of the marketing related project deliverables during the design phase of an engagement and client/account management duties.
  • Retain Relationships and Existing Clients
  • Engagement Responsibilities
  • Experience in client management and marketing program development required.
  • Excellent interpersonal skills and superior communication skills are essential.
  • The ability to address complex strategic marketing problems and propose viable solutions is necessary.
  • Must exhibit strong leadership ability and exercise good judgment and diplomacy.

Community/Social Media Manager: In this position the community manager will be the social voice and primary contact for the brand, they will help moderate and inspire communication and conversation 24/7 with customers in multi-channels (Facebook, Twitter, Blog, Flickr, YouTube, etc).  The community manager will bring value to the brand by allowing customers to personally interact with the brand.

  • identify and analyze issues, patterns, and trends in customer requests about products/services
  • monitor online conversations, participate in online conversation
  • analyze campaigns and make recommendations and plans for revising social media campaigns
  • establish credibility as a thought leader on new social media tools, best practices and how organizations using new tools, in order to gain rapid competitive advantage






Starcom is a media communications agency that specializes in making connections between consumers and brands.  Starcom helps marketers get the right consumers’ attention…at the right time, in the right place, with the right message.


Media Associate: Media represents the business side of the advertising industry – it manages and stewards the advertising investments for clients, ultimately working to connect the advertising messages with the consumer and move a client’s business forward.  Must be successful in strategy and activation.

  • Associates in Strategy teams create and present recommendations about when and where a client’s advertising dollars should be spent across a number of different places that consumers can connect with advertising content including but not limited to: television, magazines, internet, cell phones, digital, billboards on an expressway or in a sports stadium, and in-store opportunities.
  • Associates in Activation teams collaborate with Strategy teams and work with outside sales professionals to bring the advertising investment recommendations to life in the most effective and efficient way.

Success in both of these groups requires deep analytical skills, math proficiency, good consumer understanding, creativity, negotiation skills, attention to detail, ability to thrive in team settings, and a working knowledge in the use of spreadsheets. Bachelor’s degree required.



a ginger walk
September 11, 2010

So when I went for a run a few days ago I discovered a beautiful little park which I thought would be a lovely little place to find my inspiration.  I started snapping pictures with my Sony Cybershot digital camera, nothing fancy, and I vowed not to look at them until I got back to my computer…I am very surprised at how they came out.

The first picture I took was one I’ve always wanted to capture in honor of one of my favorite poems, let’s see if you can guess…

I read the poem, “The Road Not Taken” by Robert Frost, for the first time in my 7th grade English class, since then it had stuck with me, haunting me, inspiring me.  Needless to say when I began my photography classes in high school I looked for “two roads diverged in a yellow wood” so I thought this was a perfect place to pick up and start shooting again.

I took about 30 or so pictures and it felt great, I can’t wait to get back out there! Here are some of the rest!

There are more but maybe I’ll post them tomorrow, I don’t want to overwhelm anyone with 30 pictures all at once!

a ginger’s first blog
September 3, 2010

Julie & Julia

Image via Wikipedia

This is my first blog…I don’t really know what to say here it’s been a very long day! I looked at a few other blogs to get some ideas and spent an hour looking at themes.  I’m trying this theme out now…I  don’t even remember what it’s called.  My next challenge is figuring out what I should dedicate my blog to.  I was thinking something along the lines of “Julie and Julia” where I try to conquer something new every day…well maybe not every day…once a week?  Or I was thinking of rediscovering an old passion to spark my creativity such as photography or painting…we’ll see where it takes me!