Stop getting rejected!!!

Today I came across an article explaining why press releases often get rejected by online distributors.  This sparked an interest of mine and I’ve decided to add to that list!

Not newsworthy

This is one of the first fundamental things PR students learn.  If you are a professional and you are struggling to make your content newsworthy…then there are some serious issues!

No contact information

This is a big no no!  If your press release is newsworthy, how are people supposed to contact you if there is no contact information?  Always have your contact information on everything you write, send, or submit!

Saving the best for last

Usually this is how we are taught to write but in PR this is one of the worst things you can do.  People do not have time to read through your entire press release, chances are they will skim the first few sentences and if you haven’t impressed them they will move on to the next thing in their inbox.  Make the first 2 or 3 sentences count!

Too long

Now that you’ve got something newsworthy to say I’m sure you want to say it all.  DON’T.  Keep it to the point, if your contacts are interested they will contact you for more information.

Spelling/syntax errors

As a young professional trying to make a name for yourself the worst thing you could do is submit something with grammatical errors! 

Try and keep those things in mind next time you are writing a press release!

Here’s a link to a page one of my professors suggested, it tells you step-by-step how to properly construct a press release along with some do’s and don’ts.

Good luck!


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